Intern Helen Wang
Hello readers, my name is Helen Wang and I am a senior studying PR and Graphic Design at the University of Southern California (fight on Trojans!). I am interning under Alissa who handles all things related to marketing and communication for SUWN. Excited is a bit of an understatement to describe how I feel about starting here in the office–I’m currently up on the roof of the building SUWN is located in and I’m typing up this blog entry poolside with a view of downtown LA in sight. Glamorous, much? No making coffee and copies at this internship!
My first assignment here at SUWN was to set up a Pinterest account for the organization. In a nutshell Pinterest is a social media platform to collect (“pin”) the things you love. It’s a visual feast and a great way to organize your ideas and interests into categories (“boards”). I was already familiar with the platform (daily frequenting the site with my own personal account) but from a corporate point of view I had no idea what to do–is pinterest an appropriate platform for non-profits? What would SUWN pin? Should SUWN even have an account?After some research (shout out to Professor Floto, my PR Research professor last semester!) I decided that our account would mostly offer visual career tips and inspiration and occasionally pictures from events and some “behind-the-scenes” photos of the happenings of the office and the people who work here.
There is a good amount of articles out now about maximizing Pinterest for your brand. I compiled a few that were helpful during my endeavor:
- 5 Ways Brands Can Use Pinterest to Boost Consumer Engagement
- Pinterest: 13 Tips and Tricks for Cutting Edge Users
- HOW TO: Get Your Nonprofit Started on Pinterest
One tip I want to share with you all:
- Be picky - don’t just pin for the sake of having activity. Be selective about your pins and make sure it fits the aesthetic of your brand and the taste of your followers.
Follow our boards, join us. Here’s a helpful video that will get you set up fast: